Our Story

We didn’t set out to start a production company. We were advertising and marketing veterans - and a married couple - who worked our craft by day, and did what we loved in our spare time, creating short films for fun. We received such a great response, we decided to turn a hobby into a business.

And in 2008 Branding Shorts was born.

We started out with a simple mission: to leverage our big brand marketing experience and Madison Ave creative expertise to help small business grow through the power of short branded videos. As more and more of our clients started to see the effect of these little branded movies, we started to get more requests

meet our founders

TONY PARENTE

For over 20 years, Tony helped companies including

IBM, Sony, American Express, McDonald’s, and Dunkin’ Donuts create strategies to develop and grow new businesses. His MBA from the University of Chicago helped him build strong business skills and his training and performances at Chicago’s renown Second City as well as his writing and Stand Up performances at NYC Comedy clubs helped him hone unique creative skills.

He leverages all of these skills to help Branding Shorts deliver powerful videos to their clients.

MICKI PAGANO

Micki has been generating big ideas and building
brands for over 20 years as a Madison Avenue creative director, creating award-winning national and global TV/print campaigns for Coca-Cola, P&G and many other big brands. Winner of Clio, Cannes, New York Festivals, London’s International Advertising Awards, Effie and Addy, she was named Lifetime Achiever by Marquis Who’s Who. She’s also written screenplays, novels and produced short films. Micki’s range of experience helps steer the creative at Branding Shorts to produce engaging shorts through the power of story.

MEET THE TEAM