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branding, graphic design and copy

Branding Shorts’ creative team has created marketing & social assets, print campaigns, logos and designs for various clients including Gournay Consulting Pilgrims (world’s largest poultry producer), Amex, HBA among others. The creative process includes copy and script development for multiple digital and print platforms.

our approach

Before jumping into any execution, whether it is a design, branding, print, copy or video project, we first begin with the strategy. This includes:

- Defining the audience/insights

- Define the USP (Unique Selling Point)

- Define the key message

- Create a brand persona/identity

- Translate content to represent the brand message

featured samples

Gournay Automated Image Suite

Updated mobile hero image, package transition and AIS icons to showcase e-commerce application capabilities.

mobile hero image icon D2 (white).png
package transition D (white).png
auto image suite D2.2 (white).png

Hoboken Business Alliance 

Created logo, launched brand, designed and developed content (copy, graphics and video assets) for HBA's website. As well as print/digital content.

Pilgrim's A-Team

Created concept, designs, graphics and copy. Part of a larger campaign for Employee retention.

Pilgrim's-Poster-A-ChickfilA-11x17.jpg
Poster-A-Taste2.jpg
PilgrimsCFA-Poster-Family11x17.jpg
Pilgrim'sCFA-RetractableBanner.jpg

Pilgrim's Just Bare

Created concept, designs, graphics, photos and copy. Part of a larger campaign for Employee retention.

Hoboken Public Library Friends & Foundation

Created brand identity, logo and tagline that embody the merging missions of two non-profits, Friends of the Hoboken Public Library and Hoboken Public Library Foundation.

HPLFF_stack logo_standard.png
HPLFF_horiz logo_standard.png

Dandy Lion Tea

Created logo, launched brand, designed and developed content (copy, graphics and video assets) for DLT's website. As well as print/digital content.

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